As a sole trader, my aim is to survive for the first year after it starts operation.
My family needs stable income from me. So this business is not just for fun, but also for the profit. I don’t like to talk “money” here and there, it makes me less special. But the fact is we cannot live without it. And I also believe I’m a valuable person and able to make profit somehow.
So making profit becomes another main objective.
Then I don’t want to my online business ruin my family time and my interests of cooking, travel... you know spend time to enjoy my life, so profit satisfying needs to be set as well.
Over all, there are three objectives: Survival, Profit maximisation and Profit satisfying.
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